Taking ideas from concept
to company
Design expertise and operations to turn ideas into category-defining experiences.
Work
Supervised a team of internal and external designers and researchers to design a DIY smart home system. Responsible for physical + digital interactions for more than 20 smart products, liaising with client stake-holders and their partners (Apple, Google, Amazon, Sonos etc.) and lobbying for UX for the 'Matter' IoT industry protocol.
💯 Increase in ratings: ~90%
📦 20+ smart products launched
🎉 Integration failures reduced: 40% to 4%
👥Team size doubled
🏆Program won Red dot, client's Best Innovation and frog's Make Your Mark awards. Also featured in The Verge, Wired, Dezeen, Digital Trends etc.
・0-1 Design Strategy
・Global Content Design Strategy
・Physical+Digital Design
・Global User research
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Leading teams that craft meaningful interactions across many business units between 3 products: Jira Software, Jira Service Management and Opsgenie. My strategy purview spans GTM, discovery, signup, onboarding, cross-product features and purchases.
💰 Purchases are at 25% above target YTD
✍🏿 Sign-ups are at 20% above target YTD
🎉 Active instances (a measure of users finding value) are 78% above target MTD
🔬10+ experiences shipped
・Growth Strategy
・Design Vision and Experiments
・Strategy Implementation
・Business Innovation
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Assumed a VP-Design role at the Office of the Principal Scientific Advisor to the Govt. of India to hire a team, establish a design lab, define principles and uphold Design quality for the Bharat Pashudhan (animal husbandry) data stack from ground up.
🎉 Avg. number of farm visits reduced: 3 to 1
📈 Front-line worker utilisation up by 60%
🪙 Daily transactions: 1.6 million
📑Policies upended: 13
🚑 Mobile veterinary vans procured: 4335
・Design Leadership and Evangelising
・Design for Public Interest/DPI
・Sector Transformation
・Strategy Implementation
・User Research for Policy-making
Directed the redesign of a clinical care management platform to improve delivery speed of hospital and insurance services » Conducted research with 66 nurses, doctors and admins in USA
📈 Deadlines met by nurses increased: 95%
✌️ Customer engagement increased: 27%
🎉 Net new customers gained in a year: 18%
🤝CSAT score: 91
・Design Leadership
・Global User Research for Healthcare
・Experience Strategy
・Digital Transformation
Conceptualized 'Shrink Management as a Service' for a leader in the Retail Loss Prevention industry. The service comprises of cloud solutions for retailers to track alarm activity, better understand store traffic patterns, integrate remote support services and smart recommendations to beat organised theft.
📈 New industry term coined: SMaaS
✌️ Service launched in 2018 (1 year after we designed it)
・Systemic / Service Design Strategy
・Physical + Digital Design
・Design Leadership
Project Diversity
Many experiences designed, multifold experience gained...
🏗️ Industrial Risk mitigation software to make factories safe and reliable
Asset Performance Management・Predictive Analytics・IA・Visual Design
🛒 Retail Loss Prevention as a Service
Theft Detection・Retail Loss Prevention・Service Design・Digital Transformation
🔒Redesign of an End-Point Security Solution
Enterprise・Data Security and Policy・Privacy ・IA
🏃 Making fitness monitoring fun for children
Consumer IoT・NPD (New Product Development)・Mobile・Branding + Packaging
🤖 Cognitive Service Desk - AI driven Service Desk
AI・IT Service Desk・NPD・Prototype・Conference Presentation
📕Comprehensive Educational Solution for Schools
Education・Learning Management・School Admin・Research ・NPD
🗺️ Google Maps for Work onboarding experience for software developers
Onboarding・Dev Tooling・UX Design・IA・Visual Design
📋 Insurance Policy and Claims System Design
Insurance . System Design UX Research・UX Design
✈️ Airlines Country Manager's Dashboard
Airline Route optimisation Mobile・NPD
🦽 Service Design to Enable Affordable Home-based Healthcare
Medical Devices・Rentals・Service Design・NPD・Responsive UX Design・Branding
📊 Making Big Data Analytics user-friendly for non-technical users
Real World Evidence・Pharma・Service Design・NPD・UX Design・
👗 Personalisation as a Service
Product Personalisation ・Responsive UX Design・NPD・Conceptualisation
Bringing design competency to ambitious teams that aim to serve people and planet
My work impacts business strategy, public policy, customer experience, community engagement and brand perception.
If you're curious to learn more about these projects or about current work, send me an email or message on Linkedin.
